Top 10 Media that Trigger an Online Search (Adults 18+) ------------------------------------------------------ 51.6% Magazine 47.7% Read an Article 44.2% TV / Broadcast 41.3% Newspaper 35.6% Cable TV 35.3% Face-to-Face Communication 33.8% Coupons 30.3% Email Advertising 29.3% Direct Mail 28.2% RadioThe influence media has in purchasing products such as electronics also demonstrates the growing reliance of new media by consumers as 23.7% of consumers said Internet advertising influenced their electronics purchase decisions and 22.9% said email.
Top 10 Media Influence for Electronics (Adults 18+) -------------------------------------------------- 45.1% Word of Mouth 37.8% Read Article on Product 29.0% Magazines 28.9% Newspaper Inserts 28.8% In-store Promotion 28.6% TV/Broadcast 23.7% Internet Advertising 22.9% Email Advertising 22.6% Coupons 20.9% CableThe multitasking of media usage creates additional challenges as consumers continue to indicate consistent levels of multitasking in SIMM 10 compared to SIMM 9 (Dec 06). For a recap, please go to http://www.bigresearch.com and click on Complimentary Top Line Findings. "The rapid rise of video game usage across all day-parts while traditional media growth is generally flat or off offers an entirely new option for advertisers which wasn't available a few years ago," said Drenik. To see video game usage vs. traditional media for SIMM 10 and SIMM 9, please go to http://www.bigresearch.com and click on Complimentary Top Line Findings. About BIGresearch BIGresearch is a market intelligence firm providing analysis of consumer behavior in areas of retail, financial services, automotive, and media. BIGresearch's syndicated Simultaneous Media Survey (SIMM) is focused on consumers to gauge their consumption across media, products and services. Marketers can use SIMM to develop the types of consumer-centric marketing plans required to increase advertisers' ROI. The SIMM monitors more than 15,000 consumers twice each year. They also conduct the Consumer Intentions and Actions Survey (CIA) which monitors the pulse of more than 7,000 consumers each month. BIGresearch's methodology provides the most accurate consumer information in the industry with a margin of error of +/- 1 percent.
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