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Search Engine Optimization (SEO)

Drive web traffic and maximize your online visibility by automating SEO processes for every release you post. This improves your release's ranking on search engines by using the latest technologies to encode your news release with relevant keywords.

SEO increases the chances that your news release will be at the top of the list when already interested Internet consumers perform keyword searches that match what you have to offer.

SEO not only helps put your news release ahead of the rest but it also automates the inclusion of live hyperlinks within your news releases. This powerful tool makes it convenient for readers to click from your news release to your website for more information, and it enables search engines to associate the hyperlinked word with your company website.


NEW: Run your release through Marketwire's Keyword Analyzer to assess its SEO effectiveness, and learn how to raise its potential search engine rank.

NEW: Boost your search engine rank even further by entering your own alternate descriptions (ALT tags) for your headlines, logos and images.


Experience PR 2.0

View an example of a press release using SEO.

Helpful tips and tools

Learn more about SEO

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